An Analysis On Starbucks Product Life Cycle

Question: Portray about the association Starbucks? Answer: Presentation The association chose for examination is Starbucks. Starbucks is extraordinary compared to other realized espresso organization and café chain in Washington. The principle items which are sold by Starbucks are hot and cold espresso drinks, entire espresso beans, cakes, snacks and so on. Starbuck is likewise having a diversion division like books, music and so forth which are sold in enormous number in advertise. Logo of Starbucks About Starbucks Authoritative system Starbucks attempts to actualize the item improvement system by making appropriate product offering. They likewise execute lean procedures and staff advancement for accomplishing operational greatness (Thompson and Lonnie1999) and improving their staff abilities. Staff improvement in Starbucks is finished by giving preparing. They likewise center around improving nature of administrations gave by them to clients. Goals of Starbucks Starbucks primary target is to open 50 a bigger number of outlets in under 4 years and increment their piece of the overall industry by 75%. Starbucks association additionally deals with making brand mindfulness (Alfie 1993) in the market which will assist them with increasing their market and benefit share. Strategic To make Starbucks as a best provider of best espresso all over world through keeping up rigid standards . Qualities To make warmth culture To act with full boldness and offer test to new companies quo To associate with deference, poise and straightforwardness Starbucks Product Life cycle Starbucks was established more than 20 years when that organization has fast development so Starbucks is in full grown phase of its lifecycle. The lifecycle of Starbucks shows the expansion os their deals according to time or years. An examination of the earth where Starbucks works with respect to ventures To break down the earth in which the Starbucks works in examination of different ventures or association PEST investigation is utilized. Nuisance investigation is utilized for dissecting the outer and inside condition of the association. Starbucks received various procedures for showcasing, creation and selling. For promoting association initially break down the market utilizing various elements like topographical factor, and so on. Political Political factor is utilized to break down whether the Starbucks is adhering to all the principles and guidelines of government (Beardwell and Claydon, 2010). Each nation has its own standards and guideline for enterprises and each industry needs to follow it(Martin, 2008).Organization needs to work as per the progressions made in rules and guideline in law made by government. Monetary Association economy can be influenced by various monetary factors like countrys economy, expansion, change in cost of espresso beans, work value changes, nations pay per capita and so on (DeNisi and Griffin, 2011. Social Association needs to work by ensuring that the earth isn't influenced by its various activities (Eigenhuis, Dijk and Eigenhuis, 2008). Starbucks while creation of their espresso items ought not dirty the earth. Social condition ought not be influenced by any activity of Starbucks. Mechanical Association needs to keep himself refreshed with respect to the innovation in examination of different ventures to expand their benefit share. Mechanical corresponding to Starbucks can be the machines utilized for removing espresso from beans and other comparative machines. Proof based end The key factor of Starbucks achievement is there individuals for example workers and clients (Dickmann, Sparrow and Brewster, 2008). To persuade representatives for accomplishing the association objective they investigate the workers quality and claim to fame and afterward dole out undertaking or occupation as indicated by that by which representatives will like working for association advantage and benefit. In the event of downturn in the business organization take choice which is useful for both association and representatives both, this expands the degree of trust and dependability of workers for Starbucks. Starbucks purchase espresso beans from different assets once in a while so to expand their business, there ought to be a manageability plan mulling over the entirety of their clients, workers and sellers. References Beardwell, J. what's more, Claydon, T. (2010). Human asset the board. New York, NY: Pearson Financial Times/Prentice Hall. DeNisi, A. what's more, Griffin, R. (2011). HR. Artisan, Ohio: South-Western. Dickmann, M., Sparrow, P. what's more, Brewster, C. (2008). Universal Human Resource Management. Hoboken: Taylor Francis. Eigenhuis, A., Dijk, R. what's more, Eigenhuis, A. (2008). HR system for the high performing business. London: Kogan Page. Martin, J. (2008). Human Resource Management. London: Sage Publications.

The Theme in Everyday Use Essay Example | Topics and Well Written Essays - 1000 words

The Theme in Everyday Use - Essay Example In any case, the creator of this short story, Walker, acknowledges that Africa-Americanism is a part of both African and American and preventing the American viewpoint from securing one’s legacy adds up to disregarding one’s predecessors. The topic in this short story is engendered with the arrival of Dee, the informed individual from the family, along with her male ally to their home to meet her mom and Maggie, profoundly established in the African culture. Walker utilizes portrayal properly, maintains the African legacy and supports the contention that legacy is a piece of ordinary human life. She along these lines utilizes Mama, Maggie and Dee as the chief characters in spreading the principle topic: in regular day to day existence, there is amicability and struggle in Africa-American culture. In the first place, Walker, the creator and storyteller, later to be recognized as Mrs. Johnson or Mama describes in first individual how they were holding up in the yard with Maggie, her girl. Whitsitt (447) emblematically sees this as a hang tight for their recovery from absence of instruction due to being encased in their rustic encompassing for quite a while, with the utilization of first individual creation the perusers feel like they must be with the storyteller. She moves from depicting the yard to discuss how Maggie would be apprehensive with her sister returning home in light of her copy scars. She unquestionably feels substandard compared to Dee, her sister who had openings in life not at all like Maggie. The storyteller differentiates these sisters by portraying Dee as a visitor in a TV appear, an indication of her style. The storyteller portrays her fantasy being saluted in a TV appear in which she shows up with her little girl for raising a fine young lady like her. This moves from a fantasy to reality where the storyteller depicts this Mama with manly qualities which forcefully differentiates the sparkling portrayal on the TV show facilitate d by Johnny Carson in a dress with a bloom. ‘Everyday Use’ contrasts the way of life in urban and rustic ideal models to proliferate its primary subject. Mom brings up that the little girl doesn't value her as what she might want to be †â€Å"a hundred pound lighter, skin like an uncooked grain pancake† and have a â€Å"witty tongue† (Walker 89). The plot shows an exchanged point of view where Maggie came out asking what she looked like in red shirt and pink skirt. It would be valued that every primary character change in the story which shows the utilization of progress by Walker to help her topic in the story. Regardless of Maggie attempting to make herself adequate, the storyteller analyzes her to a weak creature, â€Å"perhaps a pooch run over by some reckless individual rich enough to possess a car† (Walker 89). In any case, she concedes that she has a superior figure and is lighter than Dee, helping her to remember how she got spared from their consuming house twelve years back. Consequently, the plot of this short story gives an away from of the strain between the family and Dee in light of the fact that this senior little girl had obtained outside training. This isolates her from the typical helpfulness which rotated around the house and land and acknowledges training all the more along with ethereal handiness. She depicts her little girl, Maggie as modest and somewhat ugly with scarred soul. Affectionately, she concedes that â€Å"like great looks and cash, speed passed her by† (Walker 73). Regardless of her lurching as she peruses, Mama despite everything thinks of her as a sweet individual whom she can sing with in chapel. Maggie is content with their conventions and respects her

History the world Essay Example | Topics and Well Written Essays - 750 words

History the world - Essay Example One of the confirmations that demonstrate the centrality of the agrarian transformation as a defining moment in mankind's history is the move in financial action that has continued to the present time frame. Prior to the farming unrest, man depended on chasing and assembling for his nourishment supplies, exercises that necessary less aptitudes that planned for catching an objective. The farming upheaval anyway saw improvement in human activities that included advancement of agrarian based advances for horticultural practices. These activities denoted a defining moment since they framed a framework that has not been supplanted however has just been refined and created towards more significant levels of efficiencies. The insurgency accordingly denoted a defining moment in agrarian based innovative advancements in human activities (Kahn, p. 12). The farming transformation likewise denoted a defining moment in mankind's history in light of the move in man’s fundamental financial action. While the Paleolithic man depended on social affair and chasing, the rural unrest made a move towards farming reliance that has never been switched. Despite the fact that chasing and assembling proceeded, it has never been polished as the fundamental monetary movement as it used to be drilled before the rural upset. Another centrality of the horticultural transformation that denoted the defining moment in mankind's history is its enormous scope nourishment gracefully that moved man from little scope nourishment age adventures, in chasing and assembling, to large scale manufacturing of nourishment that could then be put away for sometime later. This is a direct result of the low yield levels of chasing and assembling when contrasted with agrarian yield that could continue nourishment supplies requirements for longer periods. Such depende nce in large scale manufacturing has been kept up in mankind's history to demonstrate that it was a critical turn of events. Not at all like

Love at Play with Deception in Shakespeares Twelfth Night - Free Essay Example

Shakespeares plays tend to revolve around certain themes. As a comedy, Twelfth Night is no exception as it centers around relationships that end in marriage. Shakespeare considers the theme of love through the various relationships he sets up. Throughout the play, these relationships are ever-changing as characters reveal their truths and dishonesties. Through the development of love between the characters of Olivia, Orsino, Viola/Cesario, and Sebastian, the theme of deception makes itself known as these characters are fooled by appearances. As some characters fall for deception while others are actively participating in it, each love is influenced by it, causing it to either crumble or continue, changing the couplings around. As Shakespeare creates this interweaving connection of love and deception, he makes deliberate choices for the characters fate in the world of love and marriage. Since their fictional fate is at his hands, by doing so, he is suggesting that certain relationships are necessary to end for others to begin. In Twelfth Night, with the use of deception, Shakespeare swayed his characters into their appropriately matched relationships and out of the ones that were wrong or mismatched for them. In this play, Shakespeare created a storyline that illuminated the mismatched nature of the relationships in Illyria. This can be seen clearly through Duke Orsinos love for Olivia. While they are similar in nature and in status, they are clearly not meant for one another as Shakespeare displays the unanswered nature of Orsinos love. Orsino is blinded by his own love for her as she refuses to give in to his sentiments. This is a clear mismatch of people considering Orsinos inability to fully recognize and respect her period of mourning after the loss of her father and brother. Both Orsino and Olivia seem to thoroughly enjoy creating a bubble of drama around ones elf. As Orsino is fully committed to wasting away in his pursuit of Olivias heart, Olivia feels like same in her mourning. This relationship lacks the element of deception that Shakespeare plays with in others, possibly hinting at the necessity for some sort of deceit in order for romance to blossom. Though Orsino and Olivia fail to be connected by loves deceptive grasp, there are some very misleading loves at play in Shakespeares Twelfth Night, such as the unrequited love Olivia has for Cesario/Viola. The use of deception can be seen clearly in this instance as Viola transforms herself into a male under the name of Cesario. This disguise causes Olivia to fall for him/her, but Olivias love is not returned. Shakespeares use of deception through disguise allows Cesario/Violas kind and introspective nature to attract Olivias attention. Cesario/Viola says: Make me a willow cabin at your gate And call upon my soul within the house, Write loyal cantons of contemned love, And sing them loud even in the dead of night; Hallow your name to the reverberate hills, And make the babbling gossip of the air Cry out Olivia! O, you should not rest Between the elements of air and earth But you should pity me. (I.v.237â€Å"245) In this moment, Cesario is showing his/her Viola side as he/she tells Olivia what his/her course of action would be if he/she were in Orsinos place. In this way, Shakespeare furthers the deceit in his/her disguise as Olivia falls for his/her womanly nature when in contrast to Orsinos approach. In some lights, Olivia also has a deceptive role as she uses her interactions with Cesario/Viola to step away from mourning in order to better experience her lustful feelings. This deception ultimately attracts Olivia out of her protective shell in order to put her in a better place for her actual fated lover, Sebastian. Viola/Cesario is involved in the love of both Olivia and Orsino, making her a key character in Shakespeares use of deceptive play in order to thwart the relationships that arent working or see no end. His/her appearance disguises his/her true self from the two of them. As Cesario/Viola attempts to evade Olivias growing love, he/she is becoming closer to Duke Orsino who is also being deceived, causing he too to be tricked by her guise. Orsino and Viola begin displaying signs of love even before Violas true identity is revealed. Orsino himself shows interest in Viola through conversation with Cesario. In a slightly flirtatious tone, he asks about Violas age and nature, though it is unclear if the flirting is directed at Cesario or Viola (I.iv). At one point, Viola, so caught up with Orsino says to herself, My state is desperate for my masters love as she too is experiencing a love unable to be returned in her current state (II.ii.35). This allows the reader to notice and compare this r elationship to that of Orsinos love for Olivia. As Orsino grows closer to Cesario/Viola, it is made clear that they are better suited for one another. Shakespeare makes Cesario/Viola the character who is actively participating in the deception of both Olivia and Orsino, giving her the choice. While it is unlikely in Shakespeares time to give a character the choice of a homosexual relationship, it is possible Shakespeare used it for dramatic effect or to better show off the ill-fated nature of Olivias love for Cesario/Viola and Orsino for he/she as well. Either way, both the relationship between Olivia and Cesario/Viola and Orsino and Cesario/Viola creates a sometimes confusing mix of love and sexual attraction towards a member of the same sex. Though Olivia immediately falls for Viola as she is disguised as Cesario, she ultimately ends up marrying a person she knows nothing about, Sebastian. Shakespeare illuminates the positive match between these two as Sebastion is willing and ready to accept Olivias love, unlike his disguised sister. He recognizes the deception at play yet still remains ready to marry (IV.iii.20-21). This is the one relationship that doesnt display a deep amount of thought in the pairing and seems to be fairly convenient for the happy ending. But Olivi a was unsatisfied with love until she met the female version of Sebastian. While their appearance is interestingly similar, her unrequited love for one turns into requited love from the other. Through Violas disguise and their strange likeness, they almost become one, making the pairing of Sebastion and Olivia fatefully satisfying. In the end, the mess of relationships Shakespeare intertwined throughout the story is all beautifully untangled as each of the relationships ends in marriage and they all end up seemingly happy. While this may seem like a fairy tale ending or a quick plot convenience, each couple is now adequately matched according to the master of this plays fate. Shakespeare reconciles the imbalance of love in these relationships to show that through the use of deception and some trickery, requited love can be found for all four characters. Through the similarities of the brother and sister, Sebastian and Viola become the perfect lovers for Olivia and Orsino. Once their guise is down, the love is free to enter. Perhaps this is to say that sometimes people do not know what is best for them and love deceives in order to be right by fate, if one believes in such things. It is possible Shakespeare is hinting that deception in love as a good thing for relationships. Is he making a case against love itself or merely recognizing the subtle ways it intertwines with the act of lying? Its possible hes suggesting that love cannot be formed without a bit of trickery in order to convince one to fall in love. For is there any real love without at least a little falsehood? The roles of deceit and deception quite possibly play into the idea that humans are never satisfied with good and sometimes create dramatic situations in order for their life to be more fulfilling. Perhaps Shakespeare is commenting on how it is human nature to make things more exciting or emotional in order to better ones human experience.

10 Things to Know About Thomas Jefferson

Traffic The Post Modern Civil War - 1639 Words

Kevin Holcomb Pepe Zerda PSC 201-B01 22 September 2014 Traffic: The Post-Modern Civil War Traffic is a film written by Simon Moore and Stephen Gaghan, directed by Steven Soderbergh, and released in 2000 by USA Films. The movie tells three different stories. The first story is of two Mexican police officers, which become entangled in the Mexican cartel war, during a drug bust of one of the cartels. The second story in the movie is about a conservative federal judge in Ohio who has been appointed by the President to the position of director of the Office of National Drug Policy, or the United States Drug Czar. The judge’s daughter is slipping into drug addiction during his turnover process. The third story is about two Drug Enforcement Agents that bust a dealer in the United States that is working as the main distributor for one of the Mexican cartels involved in the first subplot of the movie. All three plots emphasize control and follow through with a conclusion of not having control at all. In comparison, the United States government maintains an appearance of having control of the War on Drugs, but when examining the statistics on the War on Drugs and adding to that, the fact that it continues with people still using illegal substances, it becomes apparent that there is no control over the drug problem in the United States. The movie also depicts, as part of the war on drugs, the American criminal justice system, the political appointments to oversee the issues atShow MoreRelatedThe American Civil War And The Civil Rights Movement901 Words   |  4 Pagesowners (Piersen 1996: 24). However, the controversy over slavery was a hotly debated topic in American society, leading eventually to the American Civil War (1861-1865), which finally brought slavery to an end. 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Branding and Creative Innovation System - MyAssignmenthelp.com

Question: Discuss about the Branding and Creative Innovation System. Answer: Introduction In marketing concept, brand management is the study or understanding and implementation how the brand is supposed in the market. It is very much important to know the targeted market for proper brand management. Tangibles of brand management are- product, price, and packaging etc. The intangibles are the knowledge that the customer has with the brand and gaining connection or network that the customer has with the brand (Sarooghi et al., 2015). Branding is the process of creating a relationship between a product and the customer attaching all the emotional perceptions among them. It is based on the fact based on customer expectations and customer satisfaction (Luo et al., 2015). The entire thesis depicts on the brand management of the three cases. One of the most recognizable brands is Coca-Cola. Despite of different blind test, it has leading share in the Cola market. Brand management aims to build up a touching connection with different products, customers and with the different Companies (Vivek, 2015). All this work all entirely controlled by the brand managers, to protect the brand value and brand image. The brand that is found inside the organization has the strategic force and inspiration within the organization based on the brand (Preez and Bendixen, 2015). HSBC is one of the widest financial organizational sectors, which has operated its business operations in the banking industry. It is one of the traditional banks providing draft and distribution of monetary resources by crediting the financial system. It persists, the widest share of the total bank operations in providing or accessing financial funds for different businesses. Different leading brand valuation companies, Interbrand, Millward Brown Optimor and Brand Finance rates HSBC as the most valuable banking brand in the world (Fatema et al., 2015). Different banks participate directly in the market by issuing shares and bonds or one can say that they act as an investor or market makers by providing liquidity in the market. In addition to it, banks indirectly activate on monetary market leading to financial investment services on behalf of the clients or their customers. The transactions or exchanges of all contracts are settled by the electronic trading and settlement system. Di fferent banks provide well security facility of the assets and hence helps the customers with their extra value added facilities. It also provides e-banking facilities, locker facilities and other different facilities. This helps in establishing improvement of brand equity, brand awareness that should be improved through implementation of promotional tools with proper brand strategy (Hamzah et al., 2015). HSBC wanted to create a globalized brand with a new image, as they wanted to neglect the reliability and homogeneity of different global brands contributing set of values or principals. Like wisely, other banks performing in the same space approach their customer in building up of the brand equity. Initiation new products can be done through brand extensions. The launching of new brand conservatory capitalizes on the impartiality of the already established brand like, HSBC. Customer acquaintance with the existing core brand like, HSBC aids new product entry in the market (Kumar, 2015). Further, it enhances brand extension to incarcerate new market segments rapidly. This strategy is essential as it reduces the new product introduction marketing research and advertising cost and increases the probability of success due to the higher preference of core brand equity (Safari et al., 2015). With due value to it, brand extension produces possible reciprocal effects that enhances the equity of the parent or HSBC brand. These are the following business ability to launch new product as compared to the other brands in the market (Sajtos et al., 2015). Brand Adoption Model is the process in determining the brand awareness to adoption, that is, from first hearing about a product for purchasing purpose, based on preference through meeting up with the satisfaction. One of the most accepted models is AIETA model (Samli et al, 2015). The AIETA model can be graphically shown as; Awareness: Building up awareness is a phase when the prospect learns or gains brand idea. It is the stage when the prospect knows nothing about the brand. Interest: In this phase, the prospect after knowing about the brand, or after gaining brand idea, becomes interested on the brand and starts gathering more information about the brand. Evaluation: In this phase, the prospect starts imagining himself or herself having that brand or gaining services from that brand. He or she starts thinks about accessing the facilities offered through that particular brand. Trial: In this particular phase, the prospect starts using that brand on small scale for becoming accustomed with the brand and knowing about its advantage of using the particular brand. Adoption: Adoption is the phase, when the prospect starts having the brand on large scale basis, which may hopefully lead to customer satisfaction and leading to repeated purchase from the brand. Depending on the particular brand, and implementing the Adoption Model can lead HSBC to move towards the path of success than other lesser brands, as, a prospect gets well aware of the particular brand like, HSBC and starts knowing or gathering more information about the services, security it offers and other value added services etc. Lastly, it leads to enlarge customer satisfaction leading to brand awareness. It is quite critical to establish or build a brand image in the minds of the consumers and other stakeholders. However, it has not thought about, how much tough is it to establish within the minds of those who produce it, deliver it and live with it or to the employees. Therefore, employee branding is essentially required for this purpose. Companies have realized the importance of branding and what promotional tools are required to bring publicity of a brand, for that they give emphasis on the logo, brand image and all other physical attributes. However, the vast portion of it remains in the hands of those who sell or the employees behavior. To bring a change in the brand strategy, one should revolutionize renewal and advertise it internally. Employees should be well aware of the benefits of the brand (Zavattaro et al., 2015). Then only they can satisfy the customers by meeting up their demands for that particular brand and thus helps to establish equity in an organization. Building up of the brand is widely essential as brands give a benefit to the Company or to the organization. Brand should be build internally as well as externally. Externally brand can be build by the use of different promotional tools, like advertising, mass communication and others. It enhances the brand to get aware in the minds of the customer. Internally brand should also be build, as first and foremost the person or the employees who deals with the brand needs first to be satisfied with the brand. As their satisfaction in the brand can lead to bring customers and can lead in enhancement of their buying capability. Levi Strauss Company maintained its place in jeans wear products or among the relaxed dress code products. Levi Strauss had 30.9 percent of U.S blue jeans in 1990; later on, it had only 18.7 percent. Levis teens sales on the core blue jeans had dropped from 33 percent to 26 percent in 1997. The buyers of age group from 15 to 24 years old showed faces of indifference in the particular segment with an attitude of showing Levis as my dads brand. The bottom-line message reflects Levis are not cool enough. Male teenagers started preferring brands like Tommy Hilfiger and Old Navy. Female teenagers started preferring brands like Calvin Klein, Gap and Guess (Azar, 2015). It became important to attract the specified age group and the older shoppers. To fix the problem, Levis started pumping up Silver Tab brand, an eight-year-old jeans line which considered to be more stylish in respect to the young consumer. Silver Tab had a baggier fit and it used non-denim fabrics. Levis then planned to in crease or expand the line by including more tops in more trendy styles and new khaki pants. Levi planned to boost Silver Tab promotion by spending five fold events such as concerts in New York and San Francisco, for up- coming new bands playing music known as Electronica and showing outfitting characters on hot television such as Friends and Beverly Hills. If the brand gets dated, the commercial implications that may arise is Brand renaissance or Re-launch of any brand. Re-branding and re-launching takes help from the extensive revolutionization of a company, internal or external, depicting on the brand name, customs, principles, behaviors, tenor, illustration security and all that maintain without any connections to the estimate of inheritance unit, to somewhat less theatrical and of temperament that is more evolutionary. This change is the process of giving a new image on the product or services to make it successful. Brands are the source of an organizations long-term life and maintaining market leadership. Whereas, Rebranding is a multifaceted process that should be handled flippantly. Re-branding, re-launching and renaissance adds importance to the Companys long term success (Brooks, 2015). The reasons for re-branding and re-launching a company or a brand is based on significance, competition, Globalization, Mergers and acquisitio ns, creativeness, relocation, validation, consequence, legal necessities, self-esteem and reputation. Different aspects of rebranding are based on developing or innovating a new brand, giving brand identity, packaging, in changing brand profile in respect to values, mission, emotions, culture and customer care. Rebranding is done for developing a new or young brand and changing for the sake of change. Brand activity and marketing drive broader organizational change, as levis believed that clothes can make a difference. It creates innovative designs and craftsmanship all over the world to inspire the consumers. Levis make up their leadership in making jeans and khakis. It accelerated its growth through their store. Levis brand penetrates on the classic American cool style. It has also gained loyalty of millions of people and of generation after generation all started believing it, following their innovative craftsmanship spirit and dedication based on their craftsmanship. The Dockers brand introduced authentic khaki for 25 years irrespective of all men and women. If gave a new look, with its authentic style a heading towards bright future. It started innovating something new with some innovative look by rethinking on the traditional process to make it more valuable and better (Preez and Bendixen, 2015). From cotton to Fabric, it started to value its product. After that, the designe rs by challenging themselves gave some authentic look to the brand. It started creating jeans with less consumption of water. This is how looking on the latest trends and bringing up or with the upliftment of new trends it gave a start to a new revolution to the Levis jeans wear. This change is quite important, as without it new revolutionary change cannot happen. Levi met with some sort of challenge, which seemed to be difficult one. It started fashion based designing of all dresses for their long-term trend. It wanted 501 to cater the minds of all, which used to be in 1998 for 16-year-old. To reach the brand towards target it was essential to understand what the brand, which now catered the market of 501 with the values of standard status, innovation, Americanisms, hardiness and daring physique and it started expressing and targeting and regenerating its brand. Lastly, a claim that may strike some as odd, but which is nonetheless true. The advertising or promotion used by Levis had driven the success of 501. To somewhat extend it targeted to 501. Customers who bought a simple couple of jeans started buying bit of Nick Kamen. The promotion and the invention were flawless and the product showed its creativity in sum of its parts. It has given the innovation of conventional and erratic, but still their lies an exclusive charisma. Levi Strauss surprisingly found his unique 'waist in general had become, for the young customers of the UK and Europe, the classic jean. Nothing, but it is the only thing for what Levis had brought 501 in the market. Its uniqueness and innovative charisma filled up or satisfied ones heart (Urde and Greyser, 2015). Where, 5 denotes the production line of the original Battery Street Factory, and 01 denotes the famous Cone Mills fabric, which is a great supplier of Levis. 501 featured heavily in the classic trend in different countries. Therefore, back to basics or 501 strategies ultimately became the main profitable source. Denim started becoming one the most hi-interest fashion fabric again. It leads to increase of total Levi jeans sales drastically. This 501 concept was only made for Levis. Still there were other brands, which can be put as per reference, are Calvin Klein, Gap and Guess. On a fine spring morning on 27th September, 2009 the director of Kraft were riding high in the Australian market with Web 2.0 based campaign for the Vegemite brand, then he stated the new Vegemite as iSnack 2.0. Here, the use of I stated for giving importance to a personalized or individual product experience and leveraged the popular I. Next, the use of Snack denotes the social media marketing analysis. Lastly, Kraft dealt the use of 2.0 as the name that had been generated through web while online voting, and the new product was ultimately the second version of Vegemite. It played the icon importance of the unique tasty product. The brand team wanted to highlight or give priority to the customers demand factor. The new Vegemite had short shelf life due to the natural cream cheese component, which required refrigerator for preserving (Beverland et al, 2015). Therefore, they could not sell much of the product. These were the key oversights by the Kraft brand for launching iSnack 2.0 a nd it matters for increasing the sales. Being a potential brand manager in future, one should not sacrifice or give less importance to the quality of the product. Rather to increase the sales, one should make the quality of the product much high. For that or for the increase in sales, if required one should preserve the necessary product with the required equipment. However, any bit of sacrifice on the quality of the product should not take place (Priya and Anbarasu, 2015). As a brands main target or sales or one may say that the brand name can be strongly enhanced by increasing the quality of the product with the much desired low cost. As per the recommendation, the brand team should re-launch or use promotional tool in advertising the new product, this should be done next with Vegemite given the market response to the launch of i-Snack 2.0. The study or research showed that 80% of Vegemite users viewed Vegemite with other food items like avocado and tomato. Therefore, this started moms mixing Vegemite with other brands. The customers started cooking the snack of Vegemite with the combination of cheese which diluted the strong taste of the product, as the cream cheese had low fat than butter, this were done by the health conscious customers (Joseph, 2015). Kraft started making both the products. After that, the team innovated Vegemite cream cheese combination that proved to be much softer, giving smoother texture and taste. Then suggestions from the customers showed that by providing with a new brand name can reach Vegemite towards the path of success. Therefore, it should be widely recommendated that Vegemite shou ld be re-named while bringing or launching of a new product iSnack 2.0 takes place. Conclusion Each case had been discussed viewing to some questions asked. The three cases were of HSBC, Levis 501 Repositioning and iSnack Launch. The detailed idea or the case stated about penetrating or enhancing the brand value and enriching the creativity or innovative mind. 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