An Analysis On Starbucks Product Life Cycle

Question: Portray about the association Starbucks? Answer: Presentation The association chose for examination is Starbucks. Starbucks is extraordinary compared to other realized espresso organization and café chain in Washington. The principle items which are sold by Starbucks are hot and cold espresso drinks, entire espresso beans, cakes, snacks and so on. Starbuck is likewise having a diversion division like books, music and so forth which are sold in enormous number in advertise. Logo of Starbucks About Starbucks Authoritative system Starbucks attempts to actualize the item improvement system by making appropriate product offering. They likewise execute lean procedures and staff advancement for accomplishing operational greatness (Thompson and Lonnie1999) and improving their staff abilities. Staff improvement in Starbucks is finished by giving preparing. They likewise center around improving nature of administrations gave by them to clients. Goals of Starbucks Starbucks primary target is to open 50 a bigger number of outlets in under 4 years and increment their piece of the overall industry by 75%. Starbucks association additionally deals with making brand mindfulness (Alfie 1993) in the market which will assist them with increasing their market and benefit share. Strategic To make Starbucks as a best provider of best espresso all over world through keeping up rigid standards . Qualities To make warmth culture To act with full boldness and offer test to new companies quo To associate with deference, poise and straightforwardness Starbucks Product Life cycle Starbucks was established more than 20 years when that organization has fast development so Starbucks is in full grown phase of its lifecycle. The lifecycle of Starbucks shows the expansion os their deals according to time or years. An examination of the earth where Starbucks works with respect to ventures To break down the earth in which the Starbucks works in examination of different ventures or association PEST investigation is utilized. Nuisance investigation is utilized for dissecting the outer and inside condition of the association. Starbucks received various procedures for showcasing, creation and selling. For promoting association initially break down the market utilizing various elements like topographical factor, and so on. Political Political factor is utilized to break down whether the Starbucks is adhering to all the principles and guidelines of government (Beardwell and Claydon, 2010). Each nation has its own standards and guideline for enterprises and each industry needs to follow it(Martin, 2008).Organization needs to work as per the progressions made in rules and guideline in law made by government. Monetary Association economy can be influenced by various monetary factors like countrys economy, expansion, change in cost of espresso beans, work value changes, nations pay per capita and so on (DeNisi and Griffin, 2011. Social Association needs to work by ensuring that the earth isn't influenced by its various activities (Eigenhuis, Dijk and Eigenhuis, 2008). Starbucks while creation of their espresso items ought not dirty the earth. Social condition ought not be influenced by any activity of Starbucks. Mechanical Association needs to keep himself refreshed with respect to the innovation in examination of different ventures to expand their benefit share. Mechanical corresponding to Starbucks can be the machines utilized for removing espresso from beans and other comparative machines. Proof based end The key factor of Starbucks achievement is there individuals for example workers and clients (Dickmann, Sparrow and Brewster, 2008). To persuade representatives for accomplishing the association objective they investigate the workers quality and claim to fame and afterward dole out undertaking or occupation as indicated by that by which representatives will like working for association advantage and benefit. In the event of downturn in the business organization take choice which is useful for both association and representatives both, this expands the degree of trust and dependability of workers for Starbucks. Starbucks purchase espresso beans from different assets once in a while so to expand their business, there ought to be a manageability plan mulling over the entirety of their clients, workers and sellers. References Beardwell, J. what's more, Claydon, T. (2010). Human asset the board. New York, NY: Pearson Financial Times/Prentice Hall. DeNisi, A. what's more, Griffin, R. (2011). HR. Artisan, Ohio: South-Western. Dickmann, M., Sparrow, P. what's more, Brewster, C. (2008). Universal Human Resource Management. Hoboken: Taylor Francis. Eigenhuis, A., Dijk, R. what's more, Eigenhuis, A. (2008). HR system for the high performing business. London: Kogan Page. Martin, J. (2008). Human Resource Management. London: Sage Publications.

The Theme in Everyday Use Essay Example | Topics and Well Written Essays - 1000 words

The Theme in Everyday Use - Essay Example In any case, the creator of this short story, Walker, acknowledges that Africa-Americanism is a part of both African and American and preventing the American viewpoint from securing one’s legacy adds up to disregarding one’s predecessors. The topic in this short story is engendered with the arrival of Dee, the informed individual from the family, along with her male ally to their home to meet her mom and Maggie, profoundly established in the African culture. Walker utilizes portrayal properly, maintains the African legacy and supports the contention that legacy is a piece of ordinary human life. She along these lines utilizes Mama, Maggie and Dee as the chief characters in spreading the principle topic: in regular day to day existence, there is amicability and struggle in Africa-American culture. In the first place, Walker, the creator and storyteller, later to be recognized as Mrs. Johnson or Mama describes in first individual how they were holding up in the yard with Maggie, her girl. Whitsitt (447) emblematically sees this as a hang tight for their recovery from absence of instruction due to being encased in their rustic encompassing for quite a while, with the utilization of first individual creation the perusers feel like they must be with the storyteller. She moves from depicting the yard to discuss how Maggie would be apprehensive with her sister returning home in light of her copy scars. She unquestionably feels substandard compared to Dee, her sister who had openings in life not at all like Maggie. The storyteller differentiates these sisters by portraying Dee as a visitor in a TV appear, an indication of her style. The storyteller portrays her fantasy being saluted in a TV appear in which she shows up with her little girl for raising a fine young lady like her. This moves from a fantasy to reality where the storyteller depicts this Mama with manly qualities which forcefully differentiates the sparkling portrayal on the TV show facilitate d by Johnny Carson in a dress with a bloom. ‘Everyday Use’ contrasts the way of life in urban and rustic ideal models to proliferate its primary subject. Mom brings up that the little girl doesn't value her as what she might want to be †â€Å"a hundred pound lighter, skin like an uncooked grain pancake† and have a â€Å"witty tongue† (Walker 89). The plot shows an exchanged point of view where Maggie came out asking what she looked like in red shirt and pink skirt. It would be valued that every primary character change in the story which shows the utilization of progress by Walker to help her topic in the story. Regardless of Maggie attempting to make herself adequate, the storyteller analyzes her to a weak creature, â€Å"perhaps a pooch run over by some reckless individual rich enough to possess a car† (Walker 89). In any case, she concedes that she has a superior figure and is lighter than Dee, helping her to remember how she got spared from their consuming house twelve years back. Consequently, the plot of this short story gives an away from of the strain between the family and Dee in light of the fact that this senior little girl had obtained outside training. This isolates her from the typical helpfulness which rotated around the house and land and acknowledges training all the more along with ethereal handiness. She depicts her little girl, Maggie as modest and somewhat ugly with scarred soul. Affectionately, she concedes that â€Å"like great looks and cash, speed passed her by† (Walker 73). Regardless of her lurching as she peruses, Mama despite everything thinks of her as a sweet individual whom she can sing with in chapel. Maggie is content with their conventions and respects her

History the world Essay Example | Topics and Well Written Essays - 750 words

History the world - Essay Example One of the confirmations that demonstrate the centrality of the agrarian transformation as a defining moment in mankind's history is the move in financial action that has continued to the present time frame. Prior to the farming unrest, man depended on chasing and assembling for his nourishment supplies, exercises that necessary less aptitudes that planned for catching an objective. The farming upheaval anyway saw improvement in human activities that included advancement of agrarian based advances for horticultural practices. These activities denoted a defining moment since they framed a framework that has not been supplanted however has just been refined and created towards more significant levels of efficiencies. The insurgency accordingly denoted a defining moment in agrarian based innovative advancements in human activities (Kahn, p. 12). The farming transformation likewise denoted a defining moment in mankind's history in light of the move in man’s fundamental financial action. While the Paleolithic man depended on social affair and chasing, the rural unrest made a move towards farming reliance that has never been switched. Despite the fact that chasing and assembling proceeded, it has never been polished as the fundamental monetary movement as it used to be drilled before the rural upset. Another centrality of the horticultural transformation that denoted the defining moment in mankind's history is its enormous scope nourishment gracefully that moved man from little scope nourishment age adventures, in chasing and assembling, to large scale manufacturing of nourishment that could then be put away for sometime later. This is a direct result of the low yield levels of chasing and assembling when contrasted with agrarian yield that could continue nourishment supplies requirements for longer periods. Such depende nce in large scale manufacturing has been kept up in mankind's history to demonstrate that it was a critical turn of events. Not at all like

Love at Play with Deception in Shakespeares Twelfth Night - Free Essay Example

Shakespeares plays tend to revolve around certain themes. As a comedy, Twelfth Night is no exception as it centers around relationships that end in marriage. Shakespeare considers the theme of love through the various relationships he sets up. Throughout the play, these relationships are ever-changing as characters reveal their truths and dishonesties. Through the development of love between the characters of Olivia, Orsino, Viola/Cesario, and Sebastian, the theme of deception makes itself known as these characters are fooled by appearances. As some characters fall for deception while others are actively participating in it, each love is influenced by it, causing it to either crumble or continue, changing the couplings around. As Shakespeare creates this interweaving connection of love and deception, he makes deliberate choices for the characters fate in the world of love and marriage. Since their fictional fate is at his hands, by doing so, he is suggesting that certain relationships are necessary to end for others to begin. In Twelfth Night, with the use of deception, Shakespeare swayed his characters into their appropriately matched relationships and out of the ones that were wrong or mismatched for them. In this play, Shakespeare created a storyline that illuminated the mismatched nature of the relationships in Illyria. This can be seen clearly through Duke Orsinos love for Olivia. While they are similar in nature and in status, they are clearly not meant for one another as Shakespeare displays the unanswered nature of Orsinos love. Orsino is blinded by his own love for her as she refuses to give in to his sentiments. This is a clear mismatch of people considering Orsinos inability to fully recognize and respect her period of mourning after the loss of her father and brother. Both Orsino and Olivia seem to thoroughly enjoy creating a bubble of drama around ones elf. As Orsino is fully committed to wasting away in his pursuit of Olivias heart, Olivia feels like same in her mourning. This relationship lacks the element of deception that Shakespeare plays with in others, possibly hinting at the necessity for some sort of deceit in order for romance to blossom. Though Orsino and Olivia fail to be connected by loves deceptive grasp, there are some very misleading loves at play in Shakespeares Twelfth Night, such as the unrequited love Olivia has for Cesario/Viola. The use of deception can be seen clearly in this instance as Viola transforms herself into a male under the name of Cesario. This disguise causes Olivia to fall for him/her, but Olivias love is not returned. Shakespeares use of deception through disguise allows Cesario/Violas kind and introspective nature to attract Olivias attention. Cesario/Viola says: Make me a willow cabin at your gate And call upon my soul within the house, Write loyal cantons of contemned love, And sing them loud even in the dead of night; Hallow your name to the reverberate hills, And make the babbling gossip of the air Cry out Olivia! O, you should not rest Between the elements of air and earth But you should pity me. (I.v.237â€Å"245) In this moment, Cesario is showing his/her Viola side as he/she tells Olivia what his/her course of action would be if he/she were in Orsinos place. In this way, Shakespeare furthers the deceit in his/her disguise as Olivia falls for his/her womanly nature when in contrast to Orsinos approach. In some lights, Olivia also has a deceptive role as she uses her interactions with Cesario/Viola to step away from mourning in order to better experience her lustful feelings. This deception ultimately attracts Olivia out of her protective shell in order to put her in a better place for her actual fated lover, Sebastian. Viola/Cesario is involved in the love of both Olivia and Orsino, making her a key character in Shakespeares use of deceptive play in order to thwart the relationships that arent working or see no end. His/her appearance disguises his/her true self from the two of them. As Cesario/Viola attempts to evade Olivias growing love, he/she is becoming closer to Duke Orsino who is also being deceived, causing he too to be tricked by her guise. Orsino and Viola begin displaying signs of love even before Violas true identity is revealed. Orsino himself shows interest in Viola through conversation with Cesario. In a slightly flirtatious tone, he asks about Violas age and nature, though it is unclear if the flirting is directed at Cesario or Viola (I.iv). At one point, Viola, so caught up with Orsino says to herself, My state is desperate for my masters love as she too is experiencing a love unable to be returned in her current state (II.ii.35). This allows the reader to notice and compare this r elationship to that of Orsinos love for Olivia. As Orsino grows closer to Cesario/Viola, it is made clear that they are better suited for one another. Shakespeare makes Cesario/Viola the character who is actively participating in the deception of both Olivia and Orsino, giving her the choice. While it is unlikely in Shakespeares time to give a character the choice of a homosexual relationship, it is possible Shakespeare used it for dramatic effect or to better show off the ill-fated nature of Olivias love for Cesario/Viola and Orsino for he/she as well. Either way, both the relationship between Olivia and Cesario/Viola and Orsino and Cesario/Viola creates a sometimes confusing mix of love and sexual attraction towards a member of the same sex. Though Olivia immediately falls for Viola as she is disguised as Cesario, she ultimately ends up marrying a person she knows nothing about, Sebastian. Shakespeare illuminates the positive match between these two as Sebastion is willing and ready to accept Olivias love, unlike his disguised sister. He recognizes the deception at play yet still remains ready to marry (IV.iii.20-21). This is the one relationship that doesnt display a deep amount of thought in the pairing and seems to be fairly convenient for the happy ending. But Olivi a was unsatisfied with love until she met the female version of Sebastian. While their appearance is interestingly similar, her unrequited love for one turns into requited love from the other. Through Violas disguise and their strange likeness, they almost become one, making the pairing of Sebastion and Olivia fatefully satisfying. In the end, the mess of relationships Shakespeare intertwined throughout the story is all beautifully untangled as each of the relationships ends in marriage and they all end up seemingly happy. While this may seem like a fairy tale ending or a quick plot convenience, each couple is now adequately matched according to the master of this plays fate. Shakespeare reconciles the imbalance of love in these relationships to show that through the use of deception and some trickery, requited love can be found for all four characters. Through the similarities of the brother and sister, Sebastian and Viola become the perfect lovers for Olivia and Orsino. Once their guise is down, the love is free to enter. Perhaps this is to say that sometimes people do not know what is best for them and love deceives in order to be right by fate, if one believes in such things. It is possible Shakespeare is hinting that deception in love as a good thing for relationships. Is he making a case against love itself or merely recognizing the subtle ways it intertwines with the act of lying? Its possible hes suggesting that love cannot be formed without a bit of trickery in order to convince one to fall in love. For is there any real love without at least a little falsehood? The roles of deceit and deception quite possibly play into the idea that humans are never satisfied with good and sometimes create dramatic situations in order for their life to be more fulfilling. Perhaps Shakespeare is commenting on how it is human nature to make things more exciting or emotional in order to better ones human experience.

10 Things to Know About Thomas Jefferson

Traffic The Post Modern Civil War - 1639 Words

Kevin Holcomb Pepe Zerda PSC 201-B01 22 September 2014 Traffic: The Post-Modern Civil War Traffic is a film written by Simon Moore and Stephen Gaghan, directed by Steven Soderbergh, and released in 2000 by USA Films. The movie tells three different stories. The first story is of two Mexican police officers, which become entangled in the Mexican cartel war, during a drug bust of one of the cartels. The second story in the movie is about a conservative federal judge in Ohio who has been appointed by the President to the position of director of the Office of National Drug Policy, or the United States Drug Czar. The judge’s daughter is slipping into drug addiction during his turnover process. The third story is about two Drug Enforcement Agents that bust a dealer in the United States that is working as the main distributor for one of the Mexican cartels involved in the first subplot of the movie. All three plots emphasize control and follow through with a conclusion of not having control at all. In comparison, the United States government maintains an appearance of having control of the War on Drugs, but when examining the statistics on the War on Drugs and adding to that, the fact that it continues with people still using illegal substances, it becomes apparent that there is no control over the drug problem in the United States. The movie also depicts, as part of the war on drugs, the American criminal justice system, the political appointments to oversee the issues atShow MoreRelatedThe American Civil War And The Civil Rights Movement901 Words   |  4 Pagesowners (Piersen 1996: 24). However, the controversy over slavery was a hotly debated topic in American society, leading eventually to the American Civil War (1861-1865), which finally brought slavery to an end. 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Branding and Creative Innovation System - MyAssignmenthelp.com

Question: Discuss about the Branding and Creative Innovation System. Answer: Introduction In marketing concept, brand management is the study or understanding and implementation how the brand is supposed in the market. It is very much important to know the targeted market for proper brand management. Tangibles of brand management are- product, price, and packaging etc. The intangibles are the knowledge that the customer has with the brand and gaining connection or network that the customer has with the brand (Sarooghi et al., 2015). Branding is the process of creating a relationship between a product and the customer attaching all the emotional perceptions among them. It is based on the fact based on customer expectations and customer satisfaction (Luo et al., 2015). The entire thesis depicts on the brand management of the three cases. One of the most recognizable brands is Coca-Cola. Despite of different blind test, it has leading share in the Cola market. Brand management aims to build up a touching connection with different products, customers and with the different Companies (Vivek, 2015). All this work all entirely controlled by the brand managers, to protect the brand value and brand image. The brand that is found inside the organization has the strategic force and inspiration within the organization based on the brand (Preez and Bendixen, 2015). HSBC is one of the widest financial organizational sectors, which has operated its business operations in the banking industry. It is one of the traditional banks providing draft and distribution of monetary resources by crediting the financial system. It persists, the widest share of the total bank operations in providing or accessing financial funds for different businesses. Different leading brand valuation companies, Interbrand, Millward Brown Optimor and Brand Finance rates HSBC as the most valuable banking brand in the world (Fatema et al., 2015). Different banks participate directly in the market by issuing shares and bonds or one can say that they act as an investor or market makers by providing liquidity in the market. In addition to it, banks indirectly activate on monetary market leading to financial investment services on behalf of the clients or their customers. The transactions or exchanges of all contracts are settled by the electronic trading and settlement system. Di fferent banks provide well security facility of the assets and hence helps the customers with their extra value added facilities. It also provides e-banking facilities, locker facilities and other different facilities. This helps in establishing improvement of brand equity, brand awareness that should be improved through implementation of promotional tools with proper brand strategy (Hamzah et al., 2015). HSBC wanted to create a globalized brand with a new image, as they wanted to neglect the reliability and homogeneity of different global brands contributing set of values or principals. Like wisely, other banks performing in the same space approach their customer in building up of the brand equity. Initiation new products can be done through brand extensions. The launching of new brand conservatory capitalizes on the impartiality of the already established brand like, HSBC. Customer acquaintance with the existing core brand like, HSBC aids new product entry in the market (Kumar, 2015). Further, it enhances brand extension to incarcerate new market segments rapidly. This strategy is essential as it reduces the new product introduction marketing research and advertising cost and increases the probability of success due to the higher preference of core brand equity (Safari et al., 2015). With due value to it, brand extension produces possible reciprocal effects that enhances the equity of the parent or HSBC brand. These are the following business ability to launch new product as compared to the other brands in the market (Sajtos et al., 2015). Brand Adoption Model is the process in determining the brand awareness to adoption, that is, from first hearing about a product for purchasing purpose, based on preference through meeting up with the satisfaction. One of the most accepted models is AIETA model (Samli et al, 2015). The AIETA model can be graphically shown as; Awareness: Building up awareness is a phase when the prospect learns or gains brand idea. It is the stage when the prospect knows nothing about the brand. Interest: In this phase, the prospect after knowing about the brand, or after gaining brand idea, becomes interested on the brand and starts gathering more information about the brand. Evaluation: In this phase, the prospect starts imagining himself or herself having that brand or gaining services from that brand. He or she starts thinks about accessing the facilities offered through that particular brand. Trial: In this particular phase, the prospect starts using that brand on small scale for becoming accustomed with the brand and knowing about its advantage of using the particular brand. Adoption: Adoption is the phase, when the prospect starts having the brand on large scale basis, which may hopefully lead to customer satisfaction and leading to repeated purchase from the brand. Depending on the particular brand, and implementing the Adoption Model can lead HSBC to move towards the path of success than other lesser brands, as, a prospect gets well aware of the particular brand like, HSBC and starts knowing or gathering more information about the services, security it offers and other value added services etc. Lastly, it leads to enlarge customer satisfaction leading to brand awareness. It is quite critical to establish or build a brand image in the minds of the consumers and other stakeholders. However, it has not thought about, how much tough is it to establish within the minds of those who produce it, deliver it and live with it or to the employees. Therefore, employee branding is essentially required for this purpose. Companies have realized the importance of branding and what promotional tools are required to bring publicity of a brand, for that they give emphasis on the logo, brand image and all other physical attributes. However, the vast portion of it remains in the hands of those who sell or the employees behavior. To bring a change in the brand strategy, one should revolutionize renewal and advertise it internally. Employees should be well aware of the benefits of the brand (Zavattaro et al., 2015). Then only they can satisfy the customers by meeting up their demands for that particular brand and thus helps to establish equity in an organization. Building up of the brand is widely essential as brands give a benefit to the Company or to the organization. Brand should be build internally as well as externally. Externally brand can be build by the use of different promotional tools, like advertising, mass communication and others. It enhances the brand to get aware in the minds of the customer. Internally brand should also be build, as first and foremost the person or the employees who deals with the brand needs first to be satisfied with the brand. As their satisfaction in the brand can lead to bring customers and can lead in enhancement of their buying capability. Levi Strauss Company maintained its place in jeans wear products or among the relaxed dress code products. Levi Strauss had 30.9 percent of U.S blue jeans in 1990; later on, it had only 18.7 percent. Levis teens sales on the core blue jeans had dropped from 33 percent to 26 percent in 1997. The buyers of age group from 15 to 24 years old showed faces of indifference in the particular segment with an attitude of showing Levis as my dads brand. The bottom-line message reflects Levis are not cool enough. Male teenagers started preferring brands like Tommy Hilfiger and Old Navy. Female teenagers started preferring brands like Calvin Klein, Gap and Guess (Azar, 2015). It became important to attract the specified age group and the older shoppers. To fix the problem, Levis started pumping up Silver Tab brand, an eight-year-old jeans line which considered to be more stylish in respect to the young consumer. Silver Tab had a baggier fit and it used non-denim fabrics. Levis then planned to in crease or expand the line by including more tops in more trendy styles and new khaki pants. Levi planned to boost Silver Tab promotion by spending five fold events such as concerts in New York and San Francisco, for up- coming new bands playing music known as Electronica and showing outfitting characters on hot television such as Friends and Beverly Hills. If the brand gets dated, the commercial implications that may arise is Brand renaissance or Re-launch of any brand. Re-branding and re-launching takes help from the extensive revolutionization of a company, internal or external, depicting on the brand name, customs, principles, behaviors, tenor, illustration security and all that maintain without any connections to the estimate of inheritance unit, to somewhat less theatrical and of temperament that is more evolutionary. This change is the process of giving a new image on the product or services to make it successful. Brands are the source of an organizations long-term life and maintaining market leadership. Whereas, Rebranding is a multifaceted process that should be handled flippantly. Re-branding, re-launching and renaissance adds importance to the Companys long term success (Brooks, 2015). The reasons for re-branding and re-launching a company or a brand is based on significance, competition, Globalization, Mergers and acquisitio ns, creativeness, relocation, validation, consequence, legal necessities, self-esteem and reputation. Different aspects of rebranding are based on developing or innovating a new brand, giving brand identity, packaging, in changing brand profile in respect to values, mission, emotions, culture and customer care. Rebranding is done for developing a new or young brand and changing for the sake of change. Brand activity and marketing drive broader organizational change, as levis believed that clothes can make a difference. It creates innovative designs and craftsmanship all over the world to inspire the consumers. Levis make up their leadership in making jeans and khakis. It accelerated its growth through their store. Levis brand penetrates on the classic American cool style. It has also gained loyalty of millions of people and of generation after generation all started believing it, following their innovative craftsmanship spirit and dedication based on their craftsmanship. The Dockers brand introduced authentic khaki for 25 years irrespective of all men and women. If gave a new look, with its authentic style a heading towards bright future. It started innovating something new with some innovative look by rethinking on the traditional process to make it more valuable and better (Preez and Bendixen, 2015). From cotton to Fabric, it started to value its product. After that, the designe rs by challenging themselves gave some authentic look to the brand. It started creating jeans with less consumption of water. This is how looking on the latest trends and bringing up or with the upliftment of new trends it gave a start to a new revolution to the Levis jeans wear. This change is quite important, as without it new revolutionary change cannot happen. Levi met with some sort of challenge, which seemed to be difficult one. It started fashion based designing of all dresses for their long-term trend. It wanted 501 to cater the minds of all, which used to be in 1998 for 16-year-old. To reach the brand towards target it was essential to understand what the brand, which now catered the market of 501 with the values of standard status, innovation, Americanisms, hardiness and daring physique and it started expressing and targeting and regenerating its brand. Lastly, a claim that may strike some as odd, but which is nonetheless true. The advertising or promotion used by Levis had driven the success of 501. To somewhat extend it targeted to 501. Customers who bought a simple couple of jeans started buying bit of Nick Kamen. The promotion and the invention were flawless and the product showed its creativity in sum of its parts. It has given the innovation of conventional and erratic, but still their lies an exclusive charisma. Levi Strauss surprisingly found his unique 'waist in general had become, for the young customers of the UK and Europe, the classic jean. Nothing, but it is the only thing for what Levis had brought 501 in the market. Its uniqueness and innovative charisma filled up or satisfied ones heart (Urde and Greyser, 2015). Where, 5 denotes the production line of the original Battery Street Factory, and 01 denotes the famous Cone Mills fabric, which is a great supplier of Levis. 501 featured heavily in the classic trend in different countries. Therefore, back to basics or 501 strategies ultimately became the main profitable source. Denim started becoming one the most hi-interest fashion fabric again. It leads to increase of total Levi jeans sales drastically. This 501 concept was only made for Levis. Still there were other brands, which can be put as per reference, are Calvin Klein, Gap and Guess. On a fine spring morning on 27th September, 2009 the director of Kraft were riding high in the Australian market with Web 2.0 based campaign for the Vegemite brand, then he stated the new Vegemite as iSnack 2.0. Here, the use of I stated for giving importance to a personalized or individual product experience and leveraged the popular I. Next, the use of Snack denotes the social media marketing analysis. Lastly, Kraft dealt the use of 2.0 as the name that had been generated through web while online voting, and the new product was ultimately the second version of Vegemite. It played the icon importance of the unique tasty product. The brand team wanted to highlight or give priority to the customers demand factor. The new Vegemite had short shelf life due to the natural cream cheese component, which required refrigerator for preserving (Beverland et al, 2015). Therefore, they could not sell much of the product. These were the key oversights by the Kraft brand for launching iSnack 2.0 a nd it matters for increasing the sales. Being a potential brand manager in future, one should not sacrifice or give less importance to the quality of the product. Rather to increase the sales, one should make the quality of the product much high. For that or for the increase in sales, if required one should preserve the necessary product with the required equipment. However, any bit of sacrifice on the quality of the product should not take place (Priya and Anbarasu, 2015). As a brands main target or sales or one may say that the brand name can be strongly enhanced by increasing the quality of the product with the much desired low cost. As per the recommendation, the brand team should re-launch or use promotional tool in advertising the new product, this should be done next with Vegemite given the market response to the launch of i-Snack 2.0. The study or research showed that 80% of Vegemite users viewed Vegemite with other food items like avocado and tomato. Therefore, this started moms mixing Vegemite with other brands. The customers started cooking the snack of Vegemite with the combination of cheese which diluted the strong taste of the product, as the cream cheese had low fat than butter, this were done by the health conscious customers (Joseph, 2015). Kraft started making both the products. After that, the team innovated Vegemite cream cheese combination that proved to be much softer, giving smoother texture and taste. Then suggestions from the customers showed that by providing with a new brand name can reach Vegemite towards the path of success. Therefore, it should be widely recommendated that Vegemite shou ld be re-named while bringing or launching of a new product iSnack 2.0 takes place. Conclusion Each case had been discussed viewing to some questions asked. The three cases were of HSBC, Levis 501 Repositioning and iSnack Launch. The detailed idea or the case stated about penetrating or enhancing the brand value and enriching the creativity or innovative mind. Here the brand is given the main priority. With the brand name or the brand value, importance caters in adding some of the innovative or creativity ideas or thoughts for adding the brand in the better position. References Azar, S. L. (2015). Toward an understanding of brand sexual associations.Journal of Product Brand Management,24(1), pp.43-56 Beverland, M., Dobele, A. and Farrelly, F. (2015). The viral marketing metaphor explored through Vegemite.Marketing Intelligence Planning,33(5), pp.656-674 Brexendorf, T. O., Bayus, B. and Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions.Journal of the Academy of Marketing Science, pp.1-10 Brooks, A. (2015). Systems of provision: Fast fashion and jeans.Geoforum, 63, pp.36-39 Du Preez, R., and Bendixen, M. T. (2015). The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay.International Journal of Bank Marketing,33(1), pp.78-91 Fatema, M., Azad, M., and Masum, A. (2015). Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.Asian Business Review,2(1), 42-46. Hamzah, Z. L., Othman, M. N., and Alwi, S. F. (2015). CORPORATE BRAND.Corporate Branding: Areas, arenas and approaches, pp.83 Joseph, J. (2015). The Global Volunteer Kumar, K. A. (2015). E-Banking Role in India Luo, A., Lehmann, D. R., and Neslin, S. A. (2015). 15. Co-managing brand equity and customer equity.Handbook of Research on Customer Equity in Marketing, pp.363 Priya Rachel, J. and Anbarasu Joseph, A. THE CREATION OF AN EMOTIONAL BRAND: AN ANALYSIS OF PREDICTORS Safari, A., Taherfar, A., Seify, M. and Ranjbari, M. (2015). The Effect of Brand Strength on the Organizational Entrepreneurship with Mediating Role of External Factors (Entekhab Complex as a Case Study).Jurnal UMP Social Sciences and Technology Management, 3(2) Sajtos, L., Kreis, H. and Brodie, R. (2015). Image, brand relationships and customer value: Exploring the moderating role of advertising spending-and labour-intensity in customer loyalty.Journal of Service Theory and Practice, 25(1), pp.51-74 Samli, A. C., Riecken, G. and Salmon, C. W. (2015). Narayana-Markin Consumer Behavior and Product Performance Model: A New Dimension. In Marketing Horizons: A 1980's Perspective(pp. 47-49). Springer International Publishing Sarooghi, H., Libaers, D., and Burkemper, A. (2015). Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural, and environmental factors.Journal of Business Venturing Urde, M. and Greyser, S. A. (2015). The Nobel Prize: the identity of a corporate heritage brand.Journal of Product Brand Management,24(4), pp.318-332 Vivek, S. A. (2015). Employer Brand Image As A Predictor Of Employee Turnover Cognitions: An Empirical Study.International Journal of Entrepreneurship and Development Studies,3(2), pp.127-142 Zavattaro, S. M., Daspit, J. J. and Adams, F. G. (2015). Assessing managerial methods for evaluating place brand equity: A qualitative investigation.Tourism Management,47, pp.11-21

Organisation free essay sample

Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury Macro environmental in Sainsbury Macro miens a large process is a recorded set of instructions. It used to repeat a series of commonly used commands with limited user interaction. Sainsbury’s is the chain of supermarkets in the United  Kingdom. They have a large business market in around hull world. They are very careful their macro environment marketing decisions. There are five environmental factors that influence the marketing decisions and activities i. We will write a custom essay sample on Organisation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. 1. Demographic 2. Economic 3. Natural 4. Technological 5. Political 6. Cultural It’s all direction influence macro marketing process in Sainsbury. It’s a huge qualities marketing process in their brand. Micro environmental in Sainsbury Micro miens small, It can be used to indicate a smaller than average scale in business. However Sainsbury have a big marketing places they mention also some micro influence marketing decisions. There are six environmental factors that influence the marketing decisions and activities i. e. 1. The company 2. Suppliers 3. Marketing intermediaries 4. Competitors 5. Public 6. Customers. It’s all direction is very imported for a business peaces micro marketing sector. The Sainsbury Propose segmentation and criteria to be used for products in different mark The Sainsbury Market segmentation is very organising. In billow we can identify three different products market segments on Sainsbury. Sainsburys Basics Baked Beans in Tomato Sauce Baked Beans in sweet tomato sauce a very famous product in Sainsbury. It’s so chip pricing product for them and its market segment also large. Its lows price in that year is 25p. Sainsburys Basics 2% Fat Natural Yogurt Sainsbury natural yogurt is very popular for her market segments because it’s Just yogurt, nothing else added Less than 2% fat Sainsburys British Semi Skimmed Milk Sainsbury’s semi skimmed milk market segment is first-class because its British fresh pasteurised semi skimmed milk. Sainsbury have some won launchings product and there are Propose her that goods segmentation very Wally. Sainsbury’s also criteria her products in different mark. The Sainsbury targeting strategy for a selected product Sainsburys Basics 2% Fat Natural Yogurt is very popular her market segment but their try to more improved her yogurt. Sainsbury have some targeting strategy plant for their yogurts such as†¦ 1. Improved the yogurt qualities. 2. Lounces different types test and flabbier yogurt. 3. Try to give this more chip prices. 4. Low fat innovation 5. Improved yogurt protein places. 6. Follows customer needs. 7. Trying to be attractive the yogurt packaging process. 8. Follows others competitors yogurt quality. Strawberry. These yogurts have 0% fat and they are healthy for you too as they contain real fruit and live bacteria cultures. Activia yogurts are known for their health benefits as they contain a special probiotic called Bifidus ActiRegularis that aids digestion. It’s not only about digesting the yogurt as you’re eating it, it’s about improving and maintaining your digestive health over a period of time. As with all probiotics, it has most effect when eaten regularly, as it helps to regulate your natural digestive responses and intestinal health over a period of time. Eating yogurt with digestive benefits will not automatically cure all your tummy troubles and just because it’s fat free does not mean that it is a weight loss aid. However, it will help to improve your intestinal and digestive functions over a period of time and eating fat free yogurt is a great snack if you are watching your weight as it’s full of fruit and goodness without the fat content and high calorie count. So why not combine the two benefits and enjoy a great tasting yogurt at the same time? Contains real fruit, sugar and sweeteners. lessSainsbury active yogurt assortment is one of the most popular assortments according to their Supermarket. Demonstrate how buyer behaviour affects marketing activities in different buying situations in Sainsbury: Different buying behaviors should be recognized in a marketing plan. Buying behavior’ is made up of the internal and external factors that explain why consumers buy and use certain products or services. This type of behavior can affect the marketing that a business employs to promote its products, and when this behavior is analyses, it can guide a business toward better marketing strategies and methods that it might not have originally used. However Sainsbury a big supermarket in that rejoins their all time negotiation vireos type’s of customer and some time their face problem for some buyer behavior. In billow show some example, how buyer behavior affects Sainsbury marketing activities. Cultural: Sainsbury British shops for that rejoin there have not available halal food, in this fact some time Sainsbury faces some buyer’s behaviour problems in hear. * Economic: If someone hasn’t got much money, they’ll buy Sainsbury value range * Environmental and ethical: some time concerned about the third world might buy Fair-trade coffee * Personal: someone like sweet food and someone spice food, in that types of personal behaviour some time create problem. It’s also one kind of buyer’s behaviour problems. * Physiological: some consumers want latest produces, some time it does create buyer’s behaviour problems. Social: Propose new positioning for a selected product/service in Sainsbury Supermall Sainsbury Supermarkets have big market position. They also third largest chain of supermarket in the United Kingdom. Sainsbury sails all types of products such as, food, cookeries, medicine, cloth, jewelers, electronic product, cosmetics, baby food, furniture, books, etc. Sainsbury also have some owns lunching products. In billow we explain the competitive advantage of Sainsbury’s lounges Packaging juices and how its gai ned by reposition or what is that new position and benefits results. Sainsbury packaging juices Sainsbury packaging juices is very popular for their market places. The supermarkets is very competitive places, all time we see various types of product in that place for that rejoin every companies try to change her product regularly. In recent time Sainsbury change her juices nutrition qualities and packaging style because of her competition in market places and this packaging change gate a big advantage of Sainsbury’s. Lest year Sainsbury got Packaging Awards in supermarket places and also gain customers seaports. Sainsbury‘s packaging juices now number one position in market places. It’s a great result for them. Sainsbury also got big profit for her juices product. Sainsbury’s first competitor is Tesco and Sainsbury always try to be batter for Tesco. In that rejoin Sainsbury try to improve her product and it’s a big benefiter thing for Sainsbury. | | So, we can say that Sainsbury invention is great like they say it is, and they choose to represent them and them monitoring their results in marketing strategy ways.

Madame Butterly Essays - Madama Butterfly, Nagasaki, Operas

Madame Butterly Essays - Madama Butterfly, Nagasaki, Operas Madame Butterly Act I At the turn of the current century, in the picturesque gardens of a lovely Japanese villa on the outskirts of Nagasaki, a local marriage broker, Goro, explains that he has arranged a marriage with an adolescent Japanese girl for Lieutenant Pinkerton of the United States Navy. Both the marriage contract and the accompanying rental agreement for a home are presented to Pinkerton for his pleasure and convenience during the term of his service in Japan. Both are cancelable upon the same conditions: thirty days' notice. When United States Consul, Sharpless, comes calling, he warns Pinkerton that such an arrangement invites tragedy. The young lady in question, he says, Cio-Cio-San, is known as Madame Butterfly because of her femininity and sensitive nature. Certainly this sort of cavalier treatment will eventually break her tender heart. The self-indulgent Pinkerton ignores the older man's advice, making it clear he considers the wedding a game, that he'll be glad to be married legitimately someday in the United States to an American woman. Butterfly appears, accompanied by her family. She is an innocent girl of fifteen, who arrives carrying her most precious personal treasures in her sleeve a little jewelry and a dagger her father used to commit suicide on orders from the Mikado. The marriage ceremony proceeds and the assemblage toasts the couple. In the midst of a happy moment, the Bonze, a Japanese priest, sweeps in with a stern denunciation of the bride. She has forsaken her religion and turned to Christianity in deference to her new husband, he announces. He declares her an outcast and the entire family supports his damning judgment. Pinkerton sends them all away and proceeds to woo Butterfly. They proclaim their attraction to one another in a love duet and the curtain falls as the couple happily enters their new home. Act II Madame Butterfly has lived alone in the little home above Nagasaki for three years now. The short marriage with Lieutenant Pinkerton ended when he returned to America and he hasn't been heard from since. Her maid and friend, Suzuki, tries to reason with Butterfly about the distinct possibility that this man will never return. The tragically loyal Butterfly answers with the aria Un bel di vedremo, describing her vision of the Lieutenant's ship reappearing on the horizon and Pinkerton himself ascending the hill to their home. The American consul, Sharpless, arrives with a letter he wishes to read to Butterfly. However, Goro interrupts to present a potential suitor to the young woman, an offer she firmly refuses. Knowing the letter he carries announces the wedding of Pinkerton to an American girl, the Consul asks Butterfly what will happen if her husband never returns. She declares that impossible, but if it were to be, she says, she would kill herself. She produces her young son, Trouble. He has been so-named she explained until Pinkerton comes home. Then the child's name will become Joy. Sharpless realizes he can't reason with her and departs. A cannon from the harbor announces the docking of Pinkerton's ship. Butterfly and Suzuki happily prepare the house for his arrival. The scene closes quietly as the women and child settle down to watch for Pinkerton's appearance on the hillside path. Act III Trouble and Suzuki have fallen asleep waiting for the Lieutenant. Only Butterfly keeps the vigil. The sun is rising, but Pinkerton has yet to make himself known. Butterfly takes her child to his room to tuck him into bed, to the tune of a lullaby. At that moment, Consul Sharpless arrives in the garden, accompanied by Pinkerton and his American wife, Kate. Realizing what has occurred, Suzuki is brokenhearted. Glancing around at the once idyllic hideaway where he lived with the lovely Butterfly, Pinkerton sings a farewell to this home, to the past. Entering the room once more, Butterfly captures the essence of the scene immediately. She tells Kate that Pinkerton may have the child if he will return for him later. The emotionally shattered Madame Butterfly blindfolds Trouble, steps behind an ornamental screen, and stabs herself to death. Pinkerton rushes into the house calling to her, Butterfly! Butterfly! But his concern comes much too late. He kneels beside her lifeless body.

The nurses' responsability in the prevention of medication errors Essay

The nurses' responsability in the prevention of medication errors - Essay Example With the number of law suits rising in the country regarding medical malpractices, the quality of care needs not be assumed, and must at all times be considered as a crucial aspect in medical practice (Reason, 2000). The author continues to argue that medical practitioners have faced disciplinary issues, shame and threats due to malpractices. Nurses’ role Since nurses are major players in offering medical care, they are concerned with the health of an individual from the onset of medication to the end (Cohen, 2007). In light to this argument, it is argued that nurses play the major role of ensuring that they understand the major factors that lead to errors in the medical provision. This role of prevention of errors is crucial in the prevention of medical errors (Cohen, 2007). Among these errors are inclusive of incorrect calculations of medical dosages, improper consultations, inexperience, and failure to adhere to the set protocols amongst others (Cohen, 2007). With these ave nues of medical errors in place, the quality of medical service is then jeopardized. In this case, the nurse should play the major role of ensuring that they minimize the avenues of cropping up of medical errors as possible. A good example is that of the nurses’ conversance with the FEMA (Failure Mode and Effect Analysis) that has been instrumental in alleviating chemotherapy errors (Hartranft, Sheridan-Leos & Schulmeister, 2006). Nurses are able to come up with thoughts on how to safeguard the safety of the patient care. Despite the fact that, Cohen (2007) indicates that the nurses are mostly forced by the management to cause some of these errors, they are should be on the frontline to ensure that they minimize as many challenges as they can. Secondly, in the medical setting, they must have vast experimental knowledge in the concerned field (Cohen, 2007). This allows the nurses have a big picture of the entire case, always counter check the medical history of a patient prior to making any form of conclusion (Cima, ?2011). This means that, the nurse is able to offer assistance by advocating for patient’s safety; thus, prevention of the occurrence of any form of delay in the institution. In this case, Cima (?2011) indicates that team work is possible, as well as involving leadership as a theme that allows nurses describe the various mechanisms of dealing with nurses’ errors. Thirdly, the nurses play the role of discovering the number and type of errors they make in the course of duty. As argued by Hwang et. al (2008), a majority of the errors made by nurses are inclusive of poor breakdown of workflow, which emanates from wrong identification of the patients, and using the wrong information on another patient (Patel et al., 2008). Besides that, it is also possible that the nurses mis-transfuse blood, which may cause adverse haemolytic reaction among the patients in question (Mole et. al, 2007). In the work of Bates and Kim (2006) and Escoto et. al (2008), nurses have a major role of correcting medical errors. This is possible by devising a medical error reporting system in the health institutio

Early Colonial Constitutions Research Paper Example | Topics and Well Written Essays - 2000 words

Early Colonial Constitutions - Research Paper Example ystem with several shortcomings became a vital element in the preparation of a new constitution for America and the colonial empire itself; the question is worth a thorough investigation. According to Scott (2011), Colonial governments by the Englishmen were said to have been formed in American colonies; however, they attained full development after they separated. Recently, Americans have started giving the topic a lot of attention just like the English writers gave it earlier on which is still a spectacle for many on why the sudden urge to know more about it. The colonial constitutions were simply early systems of governments formed in colonies. Some like those in Massachusetts from inception were established for the purpose of separating. Others like those in Virginia were meant to maintain the connection between them and their mother country and are still used up to date. The shallow but, still extremely prevalent view would result in the split-up of American colonies. George III, together with his advisers, was responsible for the blunders that resulted to the separation. Wallis (2010) notes that the biggest mistake was the failure to agree on a mutual understanding that was as a result of distance and complications of communication and religious sympathy differences. An example of a wrangle due to miss understanding arose when one among the many protestant parties triumphed in an election. When independence was declared in England, European settlers had stayed in America for approximately 250 years. Though the colonists were under the British crown the colonized colonies worked independently and had a vast experience in self- governance. Many urban towns held meetings and seminars to boost public businesses and some colonies had the program input in their governments’ programs. Later on they started to rebel as they felt that the British were continuously increasingly suppressing their self-governance. Before the 1750s colonists used to pay very few

Transformational Leadership Paper Essay Example for Free

Transformational Leadership Paper Essay Abstract The purpose of this paper is to identify the the role a transformational leader can play in order to minimize the volatility that a change or transformation brings about in an organization. The paper discusses the two most common leadership styles, transactional and transformational leadership, and their differences. The qualities and traits of a transformational leader have been discussed. Most importantly this paper tries to associate the qualities of emotional intelligence to a transformational leadership style, and how the two feed into one another. Introduction Today the world has become a global village and markets have expanded to the extent that now firms are competing on a global level. This on one has provided firms with a massive opportunity and on the other hand it also demands more hard-work and effort from the workers. The challenge therefore is how to tackle the ever-changing work-environment. When one speaks of the dynamic work environment one has to realize the importance of Good Leadership in such a scenario. So, the leaders of todays companies have a lot to care about and a lot of responsibilities to take care of. Therefore, it is totally up to the leadership to make most of the human skills at hand and motivate them in order to make sure that they adapt quickly and easily to the work environment and thus maximize efficiency. Leaders broadly may be categorized into two groups, transactional leaders and transformational leaders. Transactional leaders are the kind of leaders whoguide or motivate their followers in the direction of established goals by clarifying role and task requirements (Robbins and Judge, 2005). The other type of leaders inspire followers to transcend their own self interest for the good of the organization. They are able to have a profound and extra-ordinary effect on their followers, these are transformational leaders (Robbins and Judge, 2005). Transformational leaders are are charismatic in nature and have the ability to provide individualized consideration and intellectual simulation (Robbins and Judge, 2005). Transformational leaders pay attention to the concerns and development needs of individualized followers; they change followers’ awareness of issues by helping them to look at old problems in new ways, and are therefore able to excite, arouse and inspire followers to put in extra effort to achieve group goals (Robbins and Judge, 2005). Analysis Leadership at the top is never easy for even the most experienced people. For someone taking on the job of CEO for the first time, mastering the new skills and sorting out the uncertainties that go with the position can be an overwhelming challenge. The fact is that for most of the CEOs especially the freshly appointed ones it is exceedingly difficult to familiarize themselves with the responsibilities and the risks that are associated with the job, and usually it requires some time and experience before they can deliver. The Centre for Creative Leadership has estimated that 40% of new CEOs fail in their first 18 months (Dan Ciampa 2005). What’s more, the churn rate is on the rise: In a 2002 study, the centre found that the number of CEOs leaving their jobs had increased 10% since 2001 (Dan Ciampa 2005). As a recent report from the outplacement firm Challenger, Gray Christmas points out, â€Å"The biggest challenge looming over corporate America [is] finding replacement CEOs.†(Dan Ciampa 2005) Take Coca Cola for an example, when the company lost its CEO Robert Goizueta in 1997, the two subsequent CEOs suffered in his shadow, as people expected them to perform the same way Goizueta did, however, leading as suggested earlier is the toughest job amongst all. Goizueta had guided Coke through its glorious years of the 1980s and the most of 1990s, leading it to perennially unrealistic expectations by shareholders. This is why change management is regarded as a tough job, because changes can occur in the external macro-environment and at the same time in the internal environment, as incase of Coke, whose CEO Robert Goizeuta died of cancer. And since then Coke has never been able to make up for the loss, and Pepsi has gained a significant market share since then. Jack Welch is probably the first name that comes to mind when we speak of transformational leaders. Richard Branson of the Virgin group is another very famous transformational leader (Robbins and Judge, 2005). When we speak of transactional and transformational leaders, they shouldn’t be considered or viewed as opposing approaches to getting things done. Transformational leadership is built on top of transactional leadership, as it produces levels of follower effort and performance that go beyond what would   with a transactional approach alone (Kotter, 1995). A transcational leader believes in exchange of rewards for effort as a major source of intrinsic and extrinsic motivation. He rewards good performance, and recognizes accomplishments. He tries to identify deviations from rules and standards, and subsequently reverts to corrective measures, and intervenes only if he believes that the standards have not been met. Transactional leaders usually abdicate responsibilties to others empowering them but also avoiding to go throw the challenging phase of decision-making. Trasformational leaders, on the other hand, are charismatic by nature, i.e. they provide vision and sense of mission, instills pride, gains respect and trust of his followers (Kotter, 1995). But, transformational leadership is more than just charisma. Because all charismatic leaders would want is to make sure their followers share the same viewpoint on things as they do, whereas transformational leaders will try to instill in followers the ability to question views, views established by the leaders themselves. Transformational leaders act as a source of inspiration to their followers, communicating high expectations, using symbols to focus efforts, expressing important purposes in simple ways. Transformational leaders also promote intelligence, rationality and careful problem solving skills (Robbins and Judge, 2005). But the most obvious and impotant trait of a transformational leader is that they offer individualized considerations to their followers, giving them personal attention, treating them all individually, coaching and advising them on a one to one basis. The evidence supporting the superiority of transformational leadership over the transactional variety is overwhelmingly impressive. For instance, a number of studies were conducted with American, German and Canadian military officers, belonging to different ranks, and the eventual verdict was that transformational leaders were evaluated as more effective than their transactional counterparts. Similarly, managers at Federal Express who were rated by their followers as exhibiting more transformational leadership were evaluated by their immediate supervisors as higher performers and more promotable. Much has been written about leadership and the qualities that fuel leadership such as intelligence, passion, toughness, determination, ethics, credibility, integrity, vision, etc. Often left off are the lists softer and more personal qualities, but recent studies have proven that they are equally important. Researchers have proposed a new term called Emotional Intelligence, and it may well help differentiate the outstanding leaders from the merely adequate ones. Emotional intelligence is one of the major aspects of transformational leadership. This may be because, effective transformational leaders rely on the expression of feelings to help convey a message; therefore, they possess a higher level of emotional intelligence. Emotional intelligence helps leaders manage the mood of their organizations which is an integral part of the transformation process (Satterlee, 2007). Emotional intelligence is what makes transformational leaders self-aware and empathetic to a greater extent. They can read and regulate their own emotions while intuitively grasping how others feel and gauging their organization’s emotional state. According to Daniel Goleman, who conducted a lot of research on Emotional Intelligence, there are five main components to emotional intelligence. Self-awareness is the trait where emotional intelligence actually begins (Goleman, 1998). Transformational leaders with a greater degree of self-awareness are never hesitant to talk about and discuss their weaknesses and it is this attitude that later brings upon a positive change in them as they are able to improve upon such weaknesses with time. This helps a leader in bringing about a transformation as he is someone who knows his limitations and he knows when and where he can actually stand-up and deliver for the rest of the workforce and be a motivator for them, i.e. when can he lead by example. Thus he knows which tasks and changes can actually be brought about in an organization and which ones cannot. The second trait is self-regulation, and that leaders with this trait can control their emotions and impulses better and channel them for good purposes (Goleman, 1998). This brings about an openness to change and transformation in their attitude and behavior, and increases their trustworthiness and integrity, and also helps them remain comfortable in ambiguous situations and scenario. And this is what subordinates try to see in their leaders, especially in times of change and transformation. Motivation is perhaps the most important trait and the most obvious one that a leader is judged upon. It’s the motivational abilities of a leader that gives the sub-ordinates the notion that the leader has a strong drive to achieve. It portrays the optimism of the leader towards the followers, such that they know their leader would still be optimistic when facing failure, so it has to do more with the mind than anything else. It is the positivity of the mind, it emanates from the mind of the leader and leads its way to the minds of the followers (Michael Roberto and David Garvin 2005). Empathy is the ability to understand the emotional makeup of other people. Empathy is the trait that enables a leader to be an expert in building and maintaining talent, something that is critical to the process of transformation. It enables him to treat people according to their emotional reactions. This is why he can be successful in getting the most out of the talented people that work under him, making him a better man manager. He is able to manage and lead people from various different backgrounds and cultures, belonging to various social and economic classes, i.e. it increases the cross-cultural sensitivity of the leader himself. With the businesses and economies globalizing, leaders have to lead and manage people belonging to different cultures which is the major reason why change management in such a scenario is very difficult, however, if only a leader can empathize with his followers, it makes the job half as difficult as before. The last trait that comes under emotional intelligence is the social skills of the leader. Transformational leaders need to be proficient in managing relationships and constructing networks that lead to effectiveness in change management ans transformation. Such a leader is able to find common ground between individuals and situations and scenarios and is able to build rapport. It also improves his persuasiveness and the ability to build and lead teams. A transformational leader combines emotional intelligence with the courage to raise the tough questions, challenge people’s assumptions about strategy and operations and risk losing their goodwill, i.e. he does not care about pleasing individuals but rather believes in the greater good of the company. A leader gets into trouble when there’s dissonance between the inside and outside what today we’d call a â€Å"disconnect.† (Mayer 2004) If a single theme runs through this issue, it’s the importance of keeping the two aligned. Every leader ought to want a more supple emotional intelligence, and â€Å"Leading by Feel† is a great place to begin (Mayer 2004). Another important tool in ensuring effective transformation is collaboration and good communication, which is essential and plays a vital role in process. All processes, practices and functionalities give more values to customer, goals and performance for achievement of goals. There should be internal solutions. Horizontal, Vertical and multi directional interaction must be carried out before change in organization. For a transformational leader, it is important to study the present culture of the organization and to know where one is. It is also necessary for a him to identify employees who want change and those who are not happy with the process of transformation. Take examples from existing model that has effectively implemented change and also communicate with them regarding their experience with transformation. The process has to be subtle and gradual, and a transformational approach would not demand immediate and complete change in the existing culture. Transformational approach to leadership also encourages one to seek advice from people about ways to implement change and methods to solve the problems while transformation. A clear vision definitely accelerates the transformation process. References Ciampa, Dan (2005). Almost Ready: How Leaders Move Up. Harvard Business Review. Goleman, Daniel (1998).What makes a Leader?. Harvard Business Review. Mayer, John (2004). Leading by Feel. Harvard Business Review. Kotter, John P. (1995). Leading Change: Why Transformation Efforts Fail. Harvard Business Review Leadership As A Boss In The Workplace. Retrieved July 29, 2008, from Manager Newz Web site: http://www.managernewz.com/managernewz-21-20070125LeadershipasaBossintheWorkplace.html Roberto, Michael and Garvin, David (2005). Change through Persuasion. Harvard Business Review. Robbins, Stephen P.   and Judge, Timothy A. (2005). Organizational Behavior, Twelfth edition: Pearsons Publishers Satterlee, Anita (2007). Essential of Management: Core principles, concepts, and strategies. Synergistics Inc.

Biometrics are New Technological Tools in Computer Security :: essays research papers

As a result of the evolution in the field of biometric computer security tools, a new class of techniques and methods for user identification has erupted. Fingerprint and hand patterns, voice recognition, iris and facial scans, as well as skin patterns and smart cards, have all been used in justifying individuals on who they claim to be based on their unique characteristics. Although still relatively new, these innovative technologies are already being demanded by not only consumers but as well as the government to help find new methods of passport usage, border control, and mere security matters (Kooser, 2006, p.74). Fortunately, biometric technology has already reached a level of development that allows its potential acceptance into this current day and age. So far in the development of biometrics, fingerprint scanning has taken main control of the market. Ink fingerprints have been used for years by police in investigations to identify criminals. Now with technological advances, the use of small digital imaging devices has replaced old ways of capturing fingertips. Portable or built into keyboards, fingerprint scanners have the ability to capture the print, digitalize it and convert it into mathematical characters. Additionally, when used for password recognition it is clear that the main reason for the biometric is simply because individuals can not remember their usernames or even passwords. The efficiency of this technology is so precise that it is faster and easier to login, impossible to forget because it is and individuals own finger, and nearly unreasonable to lose because in most cases the digital scanner is built into the computer (Kok, 2006, p. 576). In fact fingerprint biometrics is being highly considered by the governme nt to be placed on boarders as well as passports. With today’s war on terror many official feel that it is necessary to take in all precautions and heighten the United States security (Mocny, 2005 p.38). Biometrics can absolutely help move forward in government security. Although hand biometrics is not nearly as popular as fingerprint recognition within computers, this expressive body part can be used to identify individuals on a wider basis. Capture units, which are the devices that can receive the biometric hand print, have the capability to withstand temperature and weather damages. And most devices can still recognize the hand even when it is dirty, something a detailed fingerprint scanner can not (Kooser, 2006, p.74). Speech is so common to our everyday lives that it is often forgotten that voices are distinct and unique to every individual. Biometrics are New Technological Tools in Computer Security :: essays research papers As a result of the evolution in the field of biometric computer security tools, a new class of techniques and methods for user identification has erupted. Fingerprint and hand patterns, voice recognition, iris and facial scans, as well as skin patterns and smart cards, have all been used in justifying individuals on who they claim to be based on their unique characteristics. Although still relatively new, these innovative technologies are already being demanded by not only consumers but as well as the government to help find new methods of passport usage, border control, and mere security matters (Kooser, 2006, p.74). Fortunately, biometric technology has already reached a level of development that allows its potential acceptance into this current day and age. So far in the development of biometrics, fingerprint scanning has taken main control of the market. Ink fingerprints have been used for years by police in investigations to identify criminals. Now with technological advances, the use of small digital imaging devices has replaced old ways of capturing fingertips. Portable or built into keyboards, fingerprint scanners have the ability to capture the print, digitalize it and convert it into mathematical characters. Additionally, when used for password recognition it is clear that the main reason for the biometric is simply because individuals can not remember their usernames or even passwords. The efficiency of this technology is so precise that it is faster and easier to login, impossible to forget because it is and individuals own finger, and nearly unreasonable to lose because in most cases the digital scanner is built into the computer (Kok, 2006, p. 576). In fact fingerprint biometrics is being highly considered by the governme nt to be placed on boarders as well as passports. With today’s war on terror many official feel that it is necessary to take in all precautions and heighten the United States security (Mocny, 2005 p.38). Biometrics can absolutely help move forward in government security. Although hand biometrics is not nearly as popular as fingerprint recognition within computers, this expressive body part can be used to identify individuals on a wider basis. Capture units, which are the devices that can receive the biometric hand print, have the capability to withstand temperature and weather damages. And most devices can still recognize the hand even when it is dirty, something a detailed fingerprint scanner can not (Kooser, 2006, p.74). Speech is so common to our everyday lives that it is often forgotten that voices are distinct and unique to every individual.

K217 Ena

K217 EMA Report Gary Table of Contents Page 1. Table of Contents Page 2. Introduction Page 3. Context Page 4. Discussion Page 8. Conclusions and Recommendations Page 9. References Introduction This is a report on Gary a 52 year old male service user who lives within the county of Conway. Due to a serious car accident some time ago he has lost the use of both his legs and he does not work and relies on disability benefits for his income, Gary lives alone and has some care provided by his daughter and the rest by a support worker.This report has been commissioned by Gary with the help of his support worker as he is interested in taking up some retraining so he can move towards getting back into the job market and becoming more independent. His daughter and son in law are apposed to the idea as they think Gary is getting on in years and she would not be able to attend the address to get Gary ready for work before 9. 30 am as she needs to get her children to school.His daughter also has reservations about the Gary's ex-work colleague as he has a reputation of being quite demanding of his employees and pays only a basic wage. In this report we are going to look into all the options that are open to Gary as in regard to him getting extra care so that he is able to push towards his goal of retraining for work. The key issues that we need to address as regard to Gary are can we get him the extra care that would make him more independent and give him the mobility to let him attend further education and training to put him back in the work place.This report is being compiled for Social Workers that are based within the Adult Social Services within Conwy County Council. Context With Gary's situation a number of significant events have happened which have led to his current situation, he lost the use of his legs sometime ago and lives alone after getting divorced some 15 years ago. Gary is suffering from depression and is taking medication for this, his daughter and son-in -law are relied on for most of his care and a support worker attends each day to give him a bath.Since the onset of his depression Gary has withdrawn from doing the activities that he used to enjoy and he is very much cutting himself off from the world. He enjoyed used to enjoy using his personal computer to research local and family history. The root of Gary's problem I believe is that he has become depressed due to his isolation from the real world and with his current lack of care and mobility he is almost ‘stuck in a rut' and needs to be removed from this situation and given more self worth.Gary needs a more active place in society and the more help that he can be given the more he will feel like he has a purpose in society, his family have reservations about the course of action that Gary wishes to pursue due to their limitations as regard to the time of day that his daughter can attend to get him ready and also the reputation of the old work friend that is offering him f uture employment.Adult Social Services have a number of goals for people who are disabled they include Maintaining independence, opportunities to contribute to the community, feeling valued, access to social contact and community, keeping active and alert (http://www. york. ac. uk/inst/spru/pubs/pdf/newvision. pdf) all these apply to Gary and Adult Social services need to move forward with Gary to give him a greater quality of life and move him towards the goals hat he wish to obtain there are a number of options that are available to them. There are a number of perspectives that could be considered when looking at the situation of Gary, we can look at through the eyes of the Social Model of Disability (K217 Book2), Sigma (Goffman 1968) , empowerment (K217 Book 3). When looking at Gary's situation I am applying the Social Model of disability which was created by disabled people themselves.This was primarily created as a result of the response that society has given to disabled peopl e and also a reflection of the experience that disabled people have come across in the health and welfare system which as given them a feeling of being socially isolated and oppressed. The second perspective that I am going to apply to this report is empowerment, this gives the service user greater control of the services that they receive, being involved in the planning of services and developing good practice. (Barnes and Bowl, 2001) DiscussionIn the case study that this report is based upon Gary has been in a serious car accident that has deprived him of the use of his legs and this now means that he can only get around with the use of a wheelchair. This situation has had a knock on effect of him have a low sense of self-worth and a lack of pride in his situation, he suffers from depression and is taking medication for this. Radar (the disability network) and Depression Alliance commissioned a report (http://www. depressionalliance. org/PDF/depression-disability-and-employment-re port. df) that looked into depression as a disability and how we can improve the way we look at depression and the changes we can make to help reduce job, long term economic inactivity and isolation. Of the 566 people who answered 95% were living with depression and a quarter (148) people had a long term physical health condition. 77% of the people reported that they had not received any support with employment. Gary is living with a type of disability which is difficult, most disabled people are not depressed and do not stay depressed.The prevalence of depression among disabled adults is twice that of healthy older adults (Beekman AT, 2002), the relationship between depression and disability is a two way street with depression there being a link between physical disabilities and depressive symptoms in older adults (Gill TM,Kurland B 2003). There is clear evidence that Gary has on the onset of depression that can be linked to the impact of the loss of his legs in his car accident an d with him now socially isolated and without employment these have now added to the problems over a period of time.In a report by Tania Burchardt called †Enduring economic exclusion' Disabled people,income and work' the study found out that disabled people now make up a large and growing proportion of people who are of working age, it now stands between 12 and 16% (Enduring economic exclusion Page. 4) One telling statistic is the problems that disabled people have getting work, and that one third of those disabled people who find employment are out of work once again the following year.In the report by Tania Burchardt the income statistics show that half of all disabled people have incomes below the general population indicator of poverty after it was factored in about the additional cost that disabled people incur due to their health. Gary wants to gain access to retraining so he can move towards gaining employment once again after he becomes qualified in the sector that he w ishes, to do this he is going to need some extra help from the local Conway Council to get to his goals.Conway Adult Social Services have a number of options that they promote that may be of assistance to Gary, they already give him care to help him get bathed and his daughter and son-in-law take up the care duties in the morning. Conwy can provide Homecare that can help with a range of things such as help getting up, getting dressed, preparing meals, doing laundry and shopping where appropriate (http://www. conwy. gov. uk/upload/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. df) . Gary would need to be assessed as to the level of care that he would be entitled to also considered as to the possibility of equipment or adaptions that could be made to the home to help him live more independently and safely in his home. Though Gary is set on this course of action his daughter and son-in-law have reservations about his age and the amount of care that she could give her father du e to her own family commitments.His daughters view point about his age and the fact that any new employer might demand to much from him is really being based on his disability and not solely based on is age (K217, Book 2). There should be no denial of opportunities or restriction of choice based on assumptions that are made due to his disability. Through the social model disability is understood as an unequal relationship within society and there can be no barriers preventing people from gaining equal access to information, education and employment.There are options that perhaps he has not considered and with him feeling socially isolated due to living alone and his lack of contact with the outside world. Conwy Council Adult Social Services promotes day care or opportunities to meet other people and take part in outings and other activities so Gary would be able to haver a much more active life that would could help with the depression he is suffering. (http://www. conwy. gov. uk/up load/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. pdf) The principles of good practice (http://www. nderstandingindividualneeds. com/page. php? identity=principles) state that you have to give Gary a choice about the way in which he wishes to move forward and also take into consideration his emotional needs. Social development is about gaining relationships with a variety of people and taking part in an ordinary life and currently Gary is unable to obtain these basic rights. Gregory Beattie talks about how a depressed individual has a lack of socialization and social support groups (Beattie, Gregory,S. 2005) Social Causes of Depression) and Gary has a lacking in both these things as he is unable to access them. If Gary was to obtain the extra help that he is going to need to obtain the goals that he has set himself a consultation with both himself and his family is going to be needed as to ascertain as to realistic goals that can be set. There would be a negative impact o n Gary should he set himself unobtainable goals that he then fails to obtain, this would be damaging to the situation.Statistics show that disabled people have a lower overall level of qualifications when compared to that of able bodied people (Employment of disabled people DoEE) 38% of disabled people have no qualifications compared to only 16% of non-disabled people. The report also concluded that of the 2,015 disabled people that were spoken to (26,000 households in total) 64% strongly agreed and 29% agreed that getting a job was important to them so the statistics show that it is important for disabled people to be in employment. 47% of the economically inactive disabled people who see themselves as being able to work would like a paid job.When speaking about Gary's visions of eventually going back into work his daughter has reservations incase he is taken advantage of by his employer and in the report one in six people (16%) who are economically active stated that they have exp erienced unfair treatment or discrimination in the work place. When looking at the overall statistics you can see that 42% report that that they have been discriminated by a potential employer and 41% by an employer, these figures speak volumes and during any assessment they will need to be presented to Gary so that he can see the real picture in the job market for disabled people.The option of Direct Payments is one that should be explored with Gary and when he is assessed for the amount of care that he needs the options should be discussed at length, direct payments have both good and bad points and do not fit everyone. As direct payments will mean Gary being responsible for a number of things it also might be advantageous to also consult with his daughter and son-in-law to see if they would be interested in perhaps helping Gary should he need it.Radar the disability network have produced a fact sheet that the family may find useful (http://www. radar. org. uk/wp-content/uploads/2 011/06/6_directpayments. pdf) , the fact sheet points out how Gary would become and employer and all the responsibility that comes as well as all the paper work he will be required to keep. He will need to consider if he wishes to have the work load of sorting out all the pay, dismissal, redundancy just to name a few of the obligations that he would have to meet as an employer to a personal assistant.The other option open to Gary is to place the care that he requires in the hands of an agency or self employed to take the burden of work away from himself and organise his care around his specific needs. Bringing Gary into the centre of this assessment into his care will empower him to participate (K217 Book 3) Jones and Meleis describe the concept of empowerment as ‘a social process of recognizing, promoting, and enhancing people's abilities to meet their own needs,solve their own problems, and mobilize necessary resources to take control of their own lives (Jones PS, Meleis 199 3).The empowering of Gary will start a process of helping him assert greater control over the factors that affect his health, in the past it was assumed that service users were supposed to be compliant with the directives that were in place from the health care professional's-the biomedical model. In the empowerment model there is a contact between Gary and the provider who take a joint responsibility in terms of agreed upon outcomes, people within the health care profession are obliged to respect Gary and assist him in making decisions.Multiple studies have shown that people that are more involved with the decisions about the care that they receive and also the management of the conditions that they live have better outcomes than those who are not involved in the process (Wagner EH,Glasgow RE,Davis C, 2001) (Greenfield S, Kaplan SH,Ware JE Jr, 1988). Conclusions and Recommendations In this report we have been looking at the situation that Gary is currently experiencing, he is a dis abled person who lost the use of his legs in a car accident some years ago and lives alone now after a divorce.He is looking at the possibility of getting some higher education and hopes to move into employment in the information technology sector, it has already been stated that daughter and son-in-law have reservations about this course of action due doubts about the ex-work colleague of Gary's that is offering him employment and the problems that this will present to her care giving situation.The report has looked at the links between depression, disability and joblessness and we have shown that there are links between these elements that are making Gary's life move difficult but also you must take into consideration that fact that Gary is very socially isolated. The report then looked at the option of direct payments and how Gary's care could be changed so he will have more control and power over his care and become the central focal point so he can move towards a more independe nt life and obtaining the goals that he is setting for himself.The report looked at all the pro's and con's on the direct payment system and all the extra paperwork and responsibility that comes with employing someone and how records must be kept and these funds are public money have to be accounted for. My recommendations are the following, Gary should have his care plan reassessed by Conwy County council Adult social services with the remit of looking at the possibility of changing the level of care that Gary currently is getting and exploring the possibility of Direct Payments as an option.There should also be consultation with his daughter and son-in-law (with the relevant permissions) and have them present to discuss any and all options. Please present all options to Gary as regard to becoming a greater part of the community and providing information on the day care that you and provide and any opportunities to meet other people and take part in outings and other activities tha t your local authority provides to people within the county.A list of approved providers in the local area should be presented to Gary and also discuss the various support networks that you have for carers and also the options of homecare that you provide including help with getting up,getting dressed, preparing meals and shopping etc. Gary may need the help from the benefits advice centre as regard to making sure he is getting all that he is entitled to and though outside your remit perhaps access to DLA to help with transportation needs. 2789 References http://www. ork. ac. uk/inst/spru/pubs/pdf/newvision. pdf accessed 31/05/2012 The Open University (2010) K217 Adult health,social care and wellbeing, Book 2, Milton Keynes, The Open University Goffman, E. (1968) Stigma: Notes on the Management of Spoiled Identity, Harmondsworth, Penguin The Open University (2010) K217 Adult health,social care and wellbeing, Book 2, Milton Keynes, The Open University Barnes, M. and Bowl, R. (2001) T aking over the Asylum: Empowerment and Mental Health, Basingstoke, Palgrave.Meager N,Bates P,Dench S,Honey S,Williams M,(1998) Employment of Disabled People:Assessing the Extent of Participation, Research report RR69, Department of Education and Employment. http://www. depressionalliance. org/PDF/depression-disability-and-employment-report. pdf accessed 31/05/2012 Beekman AT, Penninx DJ,Deeg DJ, de Beurs E, Geerling SW, van Tilburg W (2002) The Impact of depression on the well-being,disability and use of service in older adult: a longitudinal perspective, 105:20-27 Department of Psychiatry, Vrije University Amsterdam.Gill TM,Kurland B (2003) The burden of patterns of disability in activities of daily living among the community-living older persons, 58:70-75, Yale University School of Medicine, Department of Internal Medicine,New Haven, Connecticut. http://www. jrf. org. uk/sites/files/jrf/1859353274. pdf (Enduring economic exclusion) accessed 01/06/2012 http://www. conwy. gov. uk/up load/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. pdf accessed 01/06/2012 http://www. understandingindividualneeds. com/page. php? identity=principles accessed 02/06/2012