The Coca-Cola Company Coursework Example | Topics and Well Written Essays - 3000 words

The Coca-Cola Company - Coursework ExampleAs the research stresses the company enjoys more flexibility in terms of making decisions at the local levels. Decentralization for the company has also played a voice in allowing the top management ample time to focus on long term planning. However, part the firm has decentralized most of its operations, there are certain divisions that are still centralized callable to their importance. These divisions include, for instance, the human resource, finance, innovation and strategy division. On the other hand, the market for non-alcoholic beverages continues to grow, and Coca-Cola can use its economies of scale to blow ones stack its market base. From the report it is clear the company needs to exploit include, for instance, India and China where there is a laid-back demand for soft drinks due to hot climate conditions. In addition, there is also a outgrowth market for still drinks as more customers are focusing health and wellness. Conver sely, in order to prevail competitive, the company needs to embrace innovation. Through innovation, the company will be in a piazza to develop a business strategy that is unique to the competition. The Coca-Cola is a multinational company that specializes in the compel of soft drinks. A pharmacist known as Stith Pemberton invented the firms main product, Coca-Cola in 1886. However, both the formula and Coca-Cola brand was later sold to Asa Candler in 1889, leading to the establishment of The Coca-Cola Company.